Mass Advertising built the world’s largest brands.
But while offline channels are great for brand building none of them are set up to favour the little guy.
Challengers trying to succeed across an industry priced around Multi-National budgets are often left with two choices.
Raise enough money to compete
Find different ways to win.
Below are three tried and tested ways of doing both with Mass Media Made Easy.
The ‘Blow Fish’ advertising strategy.
Want to look like a big brand, impress investors, employees, suppliers and customers?
Don’t worry, with just £5k – £30k you can look like the biggest fish in the pond with a strategy helping brands overcome the exact challenge you face now.
Start a fire with Iconic Out of Home posters ….then fan the flames with social media.
With a small but perfectly planned media spend you can reach millions of new customers and make supermarket buyers desperate to have you on their shelves.
Learn how Bol foods turned a sub £30k ad spend into a blockbusting Nationwide Out of Home advertising campaign worth over £500k.
Leicester Square….Premium London Underground Stations….. Iconic City gateway digital sites?….All this and more helped BOL breakthrough and rise to the top of the Plant based category.
Click here for details.
The ‘Flashbulb’ strategy – Imprint your brand on millions of new customers from as little as £20 to £30k.
Using a range of non-traditional buying techniques you can turn £10k into £100k …. £100k into £1 million and small budgets into category dominating marketing campaigns.
Why risk precious cash reserves in untested advertising channels when you can de-risk marketing spend and tip the odds in your favour?
Whether it’s buyers, influencers, customers or employees….. this tried and tested advertising strategy will make your brand the first thing anyone thinks of when they need the thing you do.
Frozen food specialists Strong Roots used this technique to look like even bigger than the jolly green giant when making their first steps in mass marketing.
Click here to see how they did it.
Finally, there’s the my ‘Dad’s bigger than your Dad’ advertising strategy.
When facing big competitors it pays to have powerful friends.
This strategy sees you align your interests with large Media owners who help you reach their audience in return for a share of the up-side…….You reach millions of customers, make lots of money, increase your advertising spend and everyone wins.
If you want to become big fish…leave a lasting impression on your customers ….. or find a Big Daddy to watch your back … call us to find out how we can help.