11th September 2020
In
Brand Strategy, Mass Marketing Channels, Shared reward advertising
Turning sausage dog into top dog.
How Vitality Health insurance took on bigger brands and won. It’s the Monthly board meeting and you’re getting beat up over sales targets again. Take heart that pre-talking sausage dog Vitality Health were just another insurance brand dwarfed by the likes of Bupa, Norwich Union and AXA,...