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Vitality Health – Used De-Risked advertising partnerships to launch and grow a brand Leader

The Brief Vitality Health insurance wanted to launch a new 'stay healthy' proposition into a crowded marketplace. [vc_separator type='normal' position='center' color='' border_style='' thickness='' up='' down=''] The Challenge In 2012 Vitality Health operated as Prudential Health - a tired and relatively unloved brand facing massive competition from much larger brands...