BOL Foods – Drove increased awareness using spare capacity advertising deals

BOL Foods – Drove increased awareness using spare capacity advertising deals

Bol Foods are on a mission to make it easy for everyone to enjoy eating more plants.

The aim of the campaign was to increase brand awareness and support national listings in Tesco stores.

The challenge was doing this on a limited advertising budget.

In order to deliver a national campaign and meet the key campaign objectives of increased awareness and sales we designed a bespoke advertising partnership which drove 5 times the value of normal advertising spend.

The partnership targeted the key London market and also delivered show stopping coverage across iconic digital screens in major Cities.

By working closely with media partners to identify periods of low demand we are able to secure huge share of voice, massive reach and unrivalled frequency.

The result was a campaign with a normal street value of over £500,000 which delivered an immediate surge in brand awareness and amazing feedback from suppliers, investors, employees and customers.

 

Date

1st May 2021