As used by 4 successfully IPO’d brands

Proven to reduce customer acquisition cost

Contact us for free initial set up to scale-up audit

Achieve unfair share of voice

Grow your brand with offline advertising partnership

As used by 4 successfully IPO’d brands

Proven to reduce customer acquisition cost

Contact us for free initial set up to scale-up audit

Achieve unfair share of voice

Grow your brand with offline advertising partnership



Launch with huge advertising campaigns and repeat until they dominate a marketplace.


Easy when you have the budgets to dominate a category.


Harder for digital brands making their first steps in offline….. or FMCG challengers up against household names.


Nothing builds brands like traditional mass advertising.

 But many challengers face an impossible task….


…..Where to grow they have to spend big in expensive new marketing channels…..and keep spending long enough for brand awareness to impact bottom line sales.


 Most brands can’t. 

Leaving Founders with rising customer acquisition costs or watching as understrength Ad campaigns disappear without trace.


You can’t win playing by the rules.


But you can change the game using a strategy already working for Europe’s fastest growing ventures.


Same breakthrough, same fame, same results ….all on a fraction of big brand budgets.


Click below to discover how Europe’s most successful scale-ups found the space to grow.



Learn the strategy of market leaders

Business Founders

Discover the secret to scalable growth

Marketing Solutions

Turbo charge your media mix

Media Owner

Generate profit from untapped assets


What do we do?

We help challengers advertise like Brand Leaders.


Traditional offline marketing channels built the world’s most valuable brands….. and if you have the budgets required to dominate your marketplace you won’t need our services.


We are a consultancy specialising in one thing.


Turning limited advertising budgets into scalable advertising advantage.  


We help Digital and FMCG ventures who can’t afford to spend their way to success secure the breakthrough fame, share of voice and momentum needed for brand growth.


Past Partners

Vitality Health Insurance – Used shared growth advertising partnerships to create the most famous Health Insurance brand in the World

Strong Roots – Dominated the London Underground using an alternative shared growth advertising partnership

BOL Foods – Drove increased awareness using spare capacity advertising deals turbo charged online acquisition channels using a spare capacity London Tube advertising partnership – Increased Google Brand search by 10% using a performance based offline advertising partnership

Peak.Net Drove Record App installs – Used a shared growth Out of Home advertising partnership to create an industry giant.

Delivered 1 million installs for Y-Plan ticketing App within 6 months of launch

Helped Task Rabbit build and dominate online marketplace using offline de-risked advertising partnerships

How do we do it?

When it comes to super scaling your brand the most important thing you will ever do is say NO.
No to lightweight advertising campaigns, no to last-minute offers and no to anyone spending your money in expensive offline channels without first nailing brand creative.

The path to growing a brand isn’t a secret…… You’ll see the same strategy working time and again for market leaders.

Break through with distinctive, emotional creative, dominate share of voice and repeat……
The secret is achieving this when you don’t have the biggest advertising budget in your marketplace.

Are you ready to grow

Growth channels

Grow Outdoor

Breakthrough FAME and RESPONSE

Grow Underground

DOMINATE Europe's most important SCALE-UP marketing channel.

Grow on Tv

Drive TV Conversions TEN TIMES LOWER than Competitors.

Grow in Press

De-Risk your Acquisitions with Shared Growth advertising Models

Grow on Radio

DRIVE BAND & PERFORMANCE with bespoke advertising partnerships

Grow in London

DOMINATE Europe's most important marketplace on a fraction of competitor spend.

Who do we work with?

Everything about traditional mass marketing is set up to favour big brands

But many challengers spend millions finding this out.

Building a brand requires huge amounts of investment and advertising.

Where too little of either can feel like building a house with no roof – expensive, time consuming and ultimately useless.

The good news is … doesn’t have to be this way.

When Europe’s fastest growing brands announced themselves to the world they used our team to make sure the world took notice.

Rock Soup Media Clients

How are Rock Soup Media different?

Big brands have the time, money and experience to make traditional advertising work.

Many challengers have none of these luxuries

We don’t want to be your advertising agency.

We want to be your advertising fairy godmother….

Not only helping you play better, but sharing how you can change the game, break the rules and avoid common scaling challenges altogether.

Rock Soup Media Testimonials

There are challenger footprints on the moon,

we know because we helped put them there.

Click to Download your free Grow Together guide

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