As used by IPO’d Ventures

Proven to reduce customer acquisition cost

Contact us for free set up to scale-up audit

Achieve unfair share of voice

Grow your brand with offline advertising partnerships

As used by IPO’d Ventures

Proven to reduce customer acquisition cost

Contact us for free set up to scale-up audit

Achieve unfair share of voice

Grow your brand with offline advertising partnerships



Launch with massive advertising campaigns then repeat until you dominate a marketplace.


Simple with huge budgets….

Harder without.


Famous names are built on the back of traditional mass advertising but many challengers face an impossible task….


…..Where to grow they have to spend big in expensive new marketing channels…..then keep spending long enough for brand awareness to drive sales.


 Many can’t. 

Leaving rising customer acquisition costs or understrength Ad campaigns vanishing without trace.

Sometimes you can’t make it on your own.

But you can with the help of powerful Allies and a strategy already working for Europe’s fastest growing ventures.

Same breakthrough, same fame, same results ….all on a fraction of big brand budgets.


Click below to discover you can un-mix your media and secure the marketing support you need for growth.



Learn the strategy of market leaders

Business Founders

Discover the secret to scalable growth

Marketing Solutions

Turbo charge your media mix

Media Owner

Generate profit from untapped assets


What do we do?

We help challengers Advertise Like Brand Leaders.

Traditional offline marketing channels built the world’s most valuable brands….. and if you have the budgets required to dominate your marketplace with great creative you won’t need our services.

We are a consultancy specialising in one thing.

Turning limited advertising budgets into scalable advertising advantage.  

We help businesses, who can’t afford to spend their way to success, create advertising partnerships delivering the fame, share of voice and momentum needed for brand growth.

Past Partners

Vitality Health Insurance – Used shared growth advertising partnerships to create the most famous Health Insurance brand in the World

Strong Roots – Dominated the London Underground using an alternative shared growth advertising partnership

BOL Foods – Drove increased awareness using spare capacity advertising deals turbo charged online acquisition channels using a spare capacity London Tube advertising partnership – Increased Google Brand search by 10% using a performance based offline advertising partnership

Peak.Net Drove Record App installs – Used a shared growth Out of Home advertising partnership to create an industry giant.

Delivered 1 million installs for Y-Plan ticketing App within 6 months of launch

Helped Task Rabbit build and dominate online marketplace using offline de-risked advertising partnerships

How do we do it?

When it comes to advertising the most important thing you will ever do is say NO.
No to lightweight campaigns, no to last-minute offers and no to spending anything without first creating strong, distinctive messaging.

The path to growing a brand isn’t a secret…… You’ll see the same strategy working time and again for market leaders.

Break through with distinctive, emotional messaging, dominate share of voice and repeat……
The secret is in doing any of this without having the biggest advertising budget in your marketplace.

Are you ready to grow

Growth channels

Grow Outdoor

Breakthrough FAME and RESPONSE

Grow Underground

DOMINATE Europe's most important SCALE-UP marketing channel.

Grow on Tv

Drive TV Conversions TEN TIMES LOWER than Competitors.

Grow in Press

De-Risk your Acquisitions with Shared Growth advertising Models

Grow on Radio

DRIVE BAND & PERFORMANCE with bespoke advertising partnerships

Grow in London

DOMINATE Europe's most important marketplace on a fraction of competitor spend.

Who do we work with?


We work with media owners across the entire advertising spectrum to create non-traditional advertising partnerships.

When Europe’s fastest growing brands wanted to reach a wider audience we made sure the world took notice.

Rock Soup Media Clients

How are Rock Soup Media different?

Big brands have the time, money and experience to make traditional advertising work.

Challengers don’t have these luxuries

We don’t want to be your advertising agency.

We want to be your advertising fairy Godmother….

Helping you to change the game, bend the rules and ditch unfulfilling hook ups for a happy marriage with your perfect marketing soul mate.

Rock Soup Media Testimonials

There are challenger footprints on the moon,

we know because we helped put them there.

Click to Download your free Grow Together guide

Contact Us