a little bit

about

rock soup

media.

from waste to wonderful

MEET THE FOUNDER

Meet Mark O’Rourke, the founder of Rock Soup Media.

What began as an idea while staring into space turned into Rock Soup Media and helped propel some of Europe’s biggest brands to Fame, fortune and Billion dollar IPOs.

Mark has spent his entire working life doing weird and wonderful things with media.

He loves advertising, hates waste and believes every person, idea and business deserves the right to be seen.

In 2011 while stood looking at a row of empty London Underground Billboards he saw an opportunity to make big brand sized marketing accessible for Challenger Brands…. Regardless of marketing budget size.

What would happen if young undiscovered Ventures could use Premium but under-utilised Advertising inventory to reach the audience they needed for growth?

The answer came over the next 6 years while running the London Underground Media Ventures team, during which time Made.com, Hello Fresh, Vitality Health, Moma Foods and over 30 Scale-Up brands drove growth rates up to 10 X higher than competitors……Using Media which would normally have gone to waste.

After seeing the difference this made to cash constrained businesses Mark decided to launch Rock Soup Media.

You’ll often find mark staring teary eyed at unused, overlooked or ignored advertising channels …..  Upset by their current condition but genuinely excited at what they could become in the right hands .

Our core value:

when it comes to making your brand famous,

where there's a will there's a way

our inspiration

The Rock Soup Story.

Once upon a time, a long time ago. There lived a group of founders.

They said ‘if only people knew about our business we could change the world’.

But faced with competition from brands with crazy VC funding and house hold names with bottomless marketing budgets they struggled to breakthrough…

our inspiration

The Rock Soup Story.

Once upon a time, a long time ago. There lived a group of founders.

They said ‘if only people knew about our business we could change the world’.

But faced with competition from brands with crazy VC funding and house hold names with bottomless marketing budgets they struggled to breakthrough…

Over £100 Million saved so far on advertising

what you can expect from us

Experience

25 years’ experience of delivering big brand Ad campaigns for a fraction of the cost.

 

value

If you have massive budgets and can afford to spend your way to success you won’t need us …. But for everyone else, we’re here to help

win win

The best partnerships work for everyone and we can share how we’ve helped everyone win.

 

Growth

We help make our partners famous and can help your brand breakthrough on a budget.

Experience

25 years’ experience of delivering big brand Ad campaigns for a fraction of the cost.

 

value

If you have massive budgets and can afford to spend your way to success you won’t need us …. But for everyone else, we’re here to help

win win

The best partnerships work for everyone and we can share how we’ve helped everyone win.

 

Growth

We help make our partners famous and we can help your brand breakthrough on a budget.

NOTHING MAKES YOU FAMOUS LIKE GREAT ADVERTISING.

but the ad industry is set UP
in favoUr of big brands...
WitH EVEN BIGGER BUDGETS

OUR MISSION IS TO MAKE effective big brand ADVERTISING ACCESSIBLE FOR everyone.

from hidden gems to household names:

BOL: westfield takeover

wype: Brand Launch 

hera: Manchester domination

vit-hit: National Awareness

but don't take it from us, see what our past clients have said

Really enjoyed working with Mark on our first Above the Line Advertising campaign. We were everywhere across London and wouldn't hesitate in recommending him to any young brand looking to breakthrough on a budget

This new approach to mass media immediately doubled our user base and had a transformational effects across all our other acquisition channels