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Meet Mark O’Rourke, the founder of Rock Soup Media.
What began as an idea while staring into space turned into Rock Soup Media and helped propel some of Europe’s biggest brands to Fame, fortune and Billion dollar IPOs.
Mark has spent his entire working life doing weird and wonderful things with media.
He loves advertising, hates waste and believes every great business should be able to access the marketing they need for growth.
So back in 2011 after seeing beautiful advertising posters stood empty he made it his mission to turn this wasted space into an opportunity for scale up brands to get their hands on big brand sized marketing campaigns.
After 6 years launching and running the London Underground Media Ventures team, during which time Made.com, Hello Fresh, Vitality Health, Moma Foods were among 30 + brands who transformed empty posters into growth rates 10 times higher than similar competitors, Mark decided to launch Rock Soup Media and expand this approach to other Above the Line Marketing channels.
You’ll often find mark staring teary eyed at disused billboards, upset by their current condition but genuinely excited at what they could become in the right hands .
The Rock Soup Story.
Once upon a time, a long time ago. There lived a group of founders.
They said ‘if only people knew about our business we could change the world’.
But faced with competition from brands with crazy VC funding and house hold names with bottomless marketing budgets they struggled to breakthrough…
The Rock Soup Story.
Once upon a time, a long time ago. There lived a group of founders.
They said ‘if only people knew about our business we could change the world’.
But faced with competition from brands with crazy VC funding and house hold names with bottomless marketing budgets they struggled to breakthrough…
25 years’ experience of delivering big brand Ad campaigns for a fraction of the cost.
If you have massive budgets and can afford to spend your way to success you won’t need us …. But for everyone else, we’re here to help
The best partnerships work for everyone and we can share how we’ve helped everyone win.
We help make our partners famous and can help your brand breakthrough on a budget.
25 years’ experience of delivering big brand Ad campaigns for a fraction of the cost.
If you have massive budgets and can afford to spend your way to success you won’t need us …. But for everyone else, we’re here to help
The best partnerships work for everyone and we can share how we’ve helped everyone win.
We help make our partners famous and we can help your brand breakthrough on a budget.
Really enjoyed working with Mark on our first Above the Line Advertising campaign. We were everywhere across London and wouldn't hesitate in recommending him to any young brand looking to breakthrough on a budget
This new approach to mass media immediately doubled our user base and had a transformational effects across all our other acquisition channels
