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Meet Mark O’Rourke, the founder of Rock Soup Media.
What began as an idea while staring into space turned into Rock Soup Media and helped propel some of Europe’s biggest brands to Fame, fortune and Billion dollar IPOs.
Mark has spent his entire working life doing weird and wonderful things with media.
He loves advertising, hates waste and believes every person, idea and business deserves the right to be seen.
In 2011 while stood looking at a row of empty London Underground Billboards he saw an opportunity to make big brand sized marketing accessible for Challenger Brands…. Regardless of marketing budget size.
What would happen if young undiscovered Ventures could use Premium but under-utilised Advertising inventory to reach the audience they needed for growth?
The answer came over the next 6 years while running the London Underground Media Ventures team, during which time Made.com, Hello Fresh, Vitality Health, Moma Foods and over 30 Scale-Up brands drove growth rates up to 10 X higher than competitors……Using Media which would normally have gone to waste.
After seeing the difference this made to cash constrained businesses Mark decided to launch Rock Soup Media.
You’ll often find mark staring teary eyed at unused, overlooked or ignored advertising channels ….. Upset by their current condition but genuinely excited at what they could become in the right hands .
The Rock Soup Story.
Once upon a time, a long time ago. There lived a group of founders.
They said ‘if only people knew about our business we could change the world’.
But faced with competition from brands with crazy VC funding and house hold names with bottomless marketing budgets they struggled to breakthrough…
The Rock Soup Story.
Once upon a time, a long time ago. There lived a group of founders.
They said ‘if only people knew about our business we could change the world’.
But faced with competition from brands with crazy VC funding and house hold names with bottomless marketing budgets they struggled to breakthrough…
25 years’ experience of delivering big brand Ad campaigns for a fraction of the cost.
If you have massive budgets and can afford to spend your way to success you won’t need us …. But for everyone else, we’re here to help
The best partnerships work for everyone and we can share how we’ve helped everyone win.
We help make our partners famous and can help your brand breakthrough on a budget.
25 years’ experience of delivering big brand Ad campaigns for a fraction of the cost.
If you have massive budgets and can afford to spend your way to success you won’t need us …. But for everyone else, we’re here to help
The best partnerships work for everyone and we can share how we’ve helped everyone win.
We help make our partners famous and we can help your brand breakthrough on a budget.
Really enjoyed working with Mark on our first Above the Line Advertising campaign. We were everywhere across London and wouldn't hesitate in recommending him to any young brand looking to breakthrough on a budget
This new approach to mass media immediately doubled our user base and had a transformational effects across all our other acquisition channels
