HOW DO YOU SHAKE 50% OF ADULTS
OUT OF THEIR CHEESY MALAISE?
It’s a sad fact that whilst over 94% of UK Adults have cheese in their fridge, over 50% never venture beyond cheddar. Butler’s Farm wanted to change all of this by introducing people to the World’s best kept secret.
Blacksticks Original, Blue cheese, Creamy Gold, and the wonder cheese for all times of the day and usage occasions. The first job was to breakthrough and shake the 94% of adults out of their cheesy malaise, which we did by dominating the busy Easter cheese buying period. Before repeating again and again across Manchester streets and City Centre across a summer made for picnics, and Blacksticks on just about anything you could think of.
The Results?
Over 1.7 million Greater Manchester Adults saw the campaign over 50 times each on larger format screens, bus sides, bus rears, and beautiful digital 48 sheet screens.
Blacksticks were everywhere, every day, all of the time. Campaign results included a significant growth in brand perception, brand awareness, and over 90% of respondents saying they would buy the cheese at some point in the future.
Ten years from now when people see a camera they won’t say cheese, they’ll say Blacksticks, and it all started here.
