How do you build a new
premium Vodka Brand?
That was the question facing ABSTRAKT VODKA, a premium vodka distilled right here in the UK.
The answer was to advertise in a way which perfectly captured what they were all about. Out-think the competition rather than outspend. Grab attention and keep it for long enough for people to share the brand far and wide across social channels.
The Results?
From tear off prize reveal Billboards to fully immersive paintball created masterpieces, abstract advertising helped the media become the message and showed what can be achieved when up against massive, well established competitors armed with huge marketing budgets.
Execution after execution driving sales, social shares and long-lasting brand fame worthy of media budgets ten times the size. David didn’t beat Goliath by drinking Smirnoff and wielding a sword. He won with a catapult in one hand and an ABSTRAKT VODKA in the other.
