HOW DOES A FRAGRANCE BRAND BREAK
THROUGH AGAINST DESIGNER GIANTS?
They start by dominating the people, places and posters that matter most with a campaign showcasing their creativity, humour and personality.
Why does Rock Face exist? To punch through the nonsense and help men smell great. No ifs, no buts, just beautiful scents at great prices.
How could they compete against brands with access to some of the biggest names in Hollywood? They didn’t. They turned everything upside down and poked fun at some of the ridiculous language used to sell men’s deodorant and fragrances.
Rock Face Smells Amazing. Rock Face reaching 7 million Londoners over 100 times each smells even better.
The Results?
Massive growth in brand quality perception among the key target audience of young males, over 40% in prompted brand awareness, and over 80% of people who saw the campaign saying they intended to buy Rock Face products at some point.
Unmissable, unmistakeable, and unforgettable. One of the Outdoor campaigns of 2025, a springboard for scalable growth, all achieved on a fraction of what DIOR spent on the services of a sweaty Hollywood actor.
