HOW DOES A COCONUT CHALLENGER
BRAND GROW AWARENESS?
hey start by engaging the services of brilliant designers and asking them to make magic. Because in a world of Big dairy, Big Dairy substitute brands, all armed to the teeth with even bigger marketing budgets, you don’t win by doing the same. You win by doing something different.
As well as creating customers, you create a cult. And instead of spreading limited budgets thinly across the entire country, you absolutely smash things out of the park in the place that matters most.
The Results?
The Coconuts called and over 7 million Londoners listened over 50 times each, securing over 400 million impacts, driving huge reach, frequency and a level of cult brand fame that would make even Hollywood’s biggest Top Gun green with envy.
